How To Use Instagram Effectively

Social media platforms are an amazing way to advertise and grow your beauty business online. Your Instagram feed is a great visual for clients and the perfect way to showcase your best work! Below are some top tips to getting started on Instagram.

Optimize your profile – The first thing potential clients are going to see is your profile picture, your Instagram name and your Instagram bio. Your username needs to be clear, simple and as close to your business name as is available. Your profile picture needs to be your logo so that people will recognise this and know it’s your business.  Your Instagram name is what will show up on search results so putting your job title in the name (eg. Nail Technician Cornwall) will help to ensure this outcome. Lastly, your bio needs to be short and sweet, and is the only place you will be able to include a link. So it is a good idea to paste a link to your website or booking system for clients to use.

Engagement – Having thousands of followers from all over the world looks good, but that won’t bring in clients. You need to be interacting with local, potential clients by following daily, commenting and liking their pictures and responding to comments and messages. Engaging with potential clients is so important as Instagram uses this to determine where your content shows up in your follower’s feeds.

Consistency – Posting daily and interacting with potential clients is the only way to get your Instagram out there. It is important to regularly post to keep your profile active, you can set alarms daily as reminders and can also create posts to save in drafts so you don’t have to spend time creating them from scratch each time. Planning Instagram posts and making use of hash-tags not only keep your profile aesthetically pleasing but also reaching as many potential clients as possible.

Once you’ve got your head around this social media platform and use it to the maximum benefit you will start to see your business grow!